DISCOUNT CODE FOR PHOTO MECHANIC FULL
These are the shots where you missed focus, where the bride is making an unflattering face, or you caught the groom in mid-chew with a mouth full of cake - anything you can quickly and easily identify as something that isn’t worthy of a place in your client’s wedding album. The first pass is for tossing out the obvious duds. Be decisive and deliver something striking to the people who trusted your eye enough to hire you. As a professional, it’s on you to use your trained eye to select only the shots that add the most value for your client. When you don’t cull effectively, you’re passing part of your job onto your client instead of doing it yourself. They only see the final result, and if it doesn’t speak, you shouldn’t show it - no matter how proud you are of what it took on your end to capture. Photographers can get attached to the process and hold their memory over the outcome, but the fact that you had to pull some fantastic feats to grab that spur of the moment shot doesn’t matter to the client. But the intention and execution need to work in tandem. Of course, there are exceptions to any rule - maybe the sequence really does tell a story better together. Fired off a burst, and 6 of 10 photos came out pretty cool? Don’t even think of including them all when you deliver to your client.
Just like a fence is only as strong as its weakest link, your client galleries will suffer if you dilute your strongest work by surrounding it with weaker images. The star ratings come with, and so do any keywords you added in Photo Mechanic. When you make it to the end, you can use the sorting feature to show only the selects, then drag and drop to import into Lightroom. Assign star ratings to your photos using keyboard shortcuts, and those fast-loading jpeg previews will auto-advance through your pictures as you go. While Photo Mechanic does not process images, changes you make to metadata will journey with the photos into your raw processor after the cull, and the process is painless. By using the jpeg preview file that your camera generates so that you can review your photos as you shoot, Photo Mechanic avoids the molasses-like rendering and resource-suck that is a pitfall of post-processing beasts like Lightroom.
DISCOUNT CODE FOR PHOTO MECHANIC SOFTWARE
Made by software company Camera Bits, Photo Mechanic is a stand-alone program that was designed to help you efficiently cull, rate, and keyword your photos. However, the same bountiful data that gives you all that shadow and highlight to work with can bog your computer down if you try to skim through thousands of photos for your initial cull in your raw processor. Photographers love raw files for the awesome things we can do with them in post.
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